At Camp BizSmart and BizSmart Global teaching the next generation of idea makers and world shakers is the very important process of learning product design and business skills by practice and prototype. It is how the best craftsmen learn their trade. So in honor of that tradition, we are introducing a new concept called the “atelier” to describe the Entrepreneurship Masterclass. It will be offered to a very small and highly selective group of future business leaders from around the world who will have the chance to be mentored by Silicon Valley Industrial Designers in an actual video production studio.
An atelier is the private workshop or studio of a professional artist in the fine or decorative arts, where a principal master and a number of assistants, students, and apprentices can work together producing pieces of fine art or visual art released under the master’s name or supervision.
This was the standard vocational practice for European artists from the Middle Ages to the 19th century, and common elsewhere in the world. In medieval Europe such a way of working and form of visual or fine art education was often enforced by local guilds. Apprentices usually began young, working on simple tasks, and after some years became journeymen, before becoming masters themselves.
In art, the atelier consists of a master artist, usually a professional painter, sculptor, or from the mid-19th century a fine art photographer, working with a small number of students to train them in visual or fine arts. Although the methods vary, most painting ateliers train students in the skills and techniques associated with creating some form of representational art, the making of two-dimensional images that appear real to the viewer.
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